Plain Clothes – a clean, minimalist brand built around clarity, texture, and subtle details. The goal was to create a timeless, sophisticated identity that feels effortless but intentional. We worked with refined typography, a muted color palette, and tactile elements that give the brand a sense of understated quality.

The project spans branding, packaging, art direction, web, and social, creating a fully cohesive system. Every touchpoint—whether it’s packaging, mockups, photography, or motion—is carefully considered to reflect the brand’s refined aesthetic.

Through art direction and design strategy, we made sure Plain Clothes feels modern and elevated while remaining approachable. The end result is a visual identity that’s calm, confident, and unmistakably clear in its personality.